So I just read this article in my local newspaper this evening titled, “These ads will be directed specifically at you.”Minority Report “advertising”
Assisting – If you’ve been able to narrow things down to the individual then hopefully you should better understand the context of the situation. Why not ask if you can help?
Suggesting – Instead of tooting your own horn and bragging at the individual level what about offer a few helpful suggestions for them to consider.
Recommending – Have you earned a positive reputation for being helpful in the community that this person relates to? If so perhaps you could be a bit more bold and recommend.
Connecting – Do you happen to know a bit about this person’s social graph? Perhaps you could connect them to others that either know of you or are advocates.
Educating – Is it too soon to help them with what you offer? Perhaps you can provide some content to help educate, providing value at the moment and helping build a relationship.
Delivering – Already have a previous relationship and know you could help at the moment? Maybe you could deliver part of a solution on a “freeware” or freemium basis to get them started.
What other actions are more appropriate at a one-t0-one vs. persuasion?