Archive for the ‘analogy’ Category

January 26, 2010 Comments

Resistance is futile – Your brand will be assimilated (you hope)

By David Alston in analogy, social media

In the past your audience was a collection of single entities – segmented into target markets of your desire, seemingly group under your definition and under your infinite control. Every now and then you would turn on your ‘brand’ ship’s loudspeaker and yell out your commands.  You would expect people to then execute your ‘purchase’ [...]

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February 7, 2009 Comments

Social media as the new alternative fuel

By David Alston in analogy, social media, viral

So, waiting in the dentist’s office this morning I caught a CBC Nature of Things show on the new hydrogen powered cars.  Then, when I cracked open my local paper’s business section I saw a great article on how BuildDirect has built its successful supplies business with social media at the core.  So a couple [...]

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