Comments for Community Instinct

Comment on You can’t reach a kid on a CB Radio by David Alston

David Alston — Sun, 18 Jul 2010 08:06:40 +0000

Thanks for your comment Rob. I also noticed that you can't even email the Millennials now either since if they do long form messaging its all within Facebook. I agree, if you want to reach the audience you need to tune into their channels.

Comment on You can’t reach a kid on a CB Radio by Rob Metras

Rob Metras — Sun, 18 Jul 2010 03:35:36 +0000

My generation (Boomer)was comfortable with evolution vs revolution. I think the only difference between the divide now is how fast the changes happen. If you are a marketer talking to GenX and Gen Y you have to start listening to see what playground your customers are playing in. You canot talk to someone on AM radio when they dont even know what it is. This starkly came to mind the other day with a picture of the Republican leadership in the US Congress on Huffington Post. They looked way out of place and lost. When I talk to my 23yr old step-daughter I txt. LOL

Comment on People define Brand “Personality” by singles

singles — Sun, 06 Jun 2010 21:27:41 +0000

Dirty pick up lines are for all year - even holidays

singles

Comment on Community is a Mindset by David Alston

David Alston — Mon, 01 Mar 2010 18:48:33 +0000

Dan, you hit the nail on the head. Indeed, we work with and buy from the people we know and like whenever we have a choice. Investing in your community has been an approach offline for many, many years – the only difference is that there is now an online component. Love your song quote – thanks for dropping by.

Comment on Community is a Mindset by danperez

danperez — Mon, 01 Mar 2010 08:49:12 +0000

David, nice post! I agree with smartselling's points inre to corporate cultural barriers (or you can just call it bureaucracy) as well a lack of vision with some companies. I can say that in the case of a small business (like myself) creating a community presence has been vital to our rapid growth (despite the economy). People like to do business with someone who is involved in the community they serve.
I have volunteered my services and have produced videos for several non-profit organizations here in the Miami area and it has resulted in not only marketing our brand and generating positive press for our business (through social media) but in securing several new clients (usually the board members of these organizations).
With all the new forms of communication available online to promote your services these days, I still recall what Charlie Barrett (Christopher Walken) said in “Suicide Kings”: “…everybody out there knows, everybody lies: cops lie, newspapers lie, parent's lyin'. The one thing you can count on – word on the street… yeah, that's solid.” Nuff said!

Comment on Resistance is futile – Your brand will be assimilated (you hope) by David Alston

David Alston — Fri, 29 Jan 2010 08:18:02 +0000

Thanks for dropping by Bryan. And thanks for the feedback on the King Brand video. It was a bit long after it was done but the message is a good one. thx

Comment on Resistance is futile – Your brand will be assimilated (you hope) by Bryan Cromlish

Bryan Cromlish — Thu, 28 Jan 2010 23:44:17 +0000

Great post David
Brands are having to adjust everything about their communications. A shift from "talking to" to "talking with".

This post reminds me a lot of the short video with the King on the Radian6 website. Very interesting.

Companies are moving towards 'publishing content' as a strong element of their business practice. The static website was great for a time of "talking to", you are seeing more companies move towards a blog to share their content [thoughts, video, images] to keep the consumer coming back.

Comment on New Decade, New Blog by David Alston

David Alston — Tue, 26 Jan 2010 08:19:39 +0000

Thanks for the comment. It's definitely promising to be a fun ride.

Comment on New Decade, New Blog by thejcrawford

thejcrawford — Mon, 25 Jan 2010 22:17:22 +0000

As someone who's been online since the early 1980s, I'm very excited to — finally! — see businesses understand and value the importance of community. However, it can be a challenge bringing the more traditional-minded ones along. Best of luck evangelizing this concept — I'll be following eagerly.

Comment on Community is a Mindset by David Alston

David Alston — Mon, 04 Jan 2010 04:04:55 +0000

You, of course, are correct that nothing is ever black and white. You bring up some good points as to the reasons why companies haven't made the jump. And indeed, at least for me, a community mindset is inclusive of a customer mindset - it's just broader and takes into consideration the same principles of investing in customer relationships.

I totally agree with you that this shift is something that happens across the company and not just in marketing - and indeed it requires effective leadership and commitment from the top to make it work.

For me the reason I used the word mindset was because I saw a company coming at their decision-making from one of two directions - either from a more traditional sense or a community-oriented view. I know having worked in both environments it feels like two very distinct philosophies - though I agree there is lots of overlap.

Thanks for adding you thoughts to this. They are much appreciated.

David