Hey, what could be better way to kick off the new decade but with a new blog. Well, perhaps you can think of a few other things to kick it off but I thought it was probably as good a time as any other.
Photo credit - Anita Jamal
Having time off is always good for clearing one’s mind and getting perspective. As I’ve already posted over on my blog of the past 2 years – Tweetpr.com – the content had outstripped the name. And I was also due for an overhaul in terms of look and social functionality so the new blog got treated to all the fixin’s.
Why the new name of Community Instinct?
The last two years for me has been a wonderful learning experience. Social media has been a trigger mechanism of sorts. While we often hear a lot of talked about the medium itself I personally see it as the spark which could very well shift the way business is done in the next decade. Instead of the very mechanical controlling of the message, renting of eyeballs and ears, and blasting of mass messages to audiences who are paying less and less attention brands are starting to act, well, human. Indeed, in the same way people related to other people, businesses are starting to see why collaborating, connecting and conversing is an investment in their communities. Web 2.0 technologies have made it so easy for people to form tribes around what they are passionate about, regardless of where they live. But these same technologies make it as easy for organizations to participate in the same way.
This blog will capture a journey. It will be about the rediscovery of an instinct – that community is infinitely important to any organization and that, like any group of friends, community should be listened to, assisted, thanked, cared for and even challenged to help it grow. Like we’ve done with many of our natural human instincts we’ve somehow evolved to rely more and more on just our thinking, processes and technology to make decisions.
It should be a fun path ahead. I look forward to it.
Happy New Year!
