So I took my 2003 Civic Hybrid into the shop this morning because the indicators on the dashboard were lighting up like a Christmas tree. It started with the DRL indicator, then came the SRS one, then Maintenance Required then yesterday, the engine light. Ugh, this will no doubt mean money out of my pocket today.
But it got me thinking. What if I just ignored the dashboard. I mean, yes the indicators are on but the car sounds fine to me. In the old days (yeah, when I drove a 1978 Delta 88 to university) there wasn’t a collage of sensors on the dashboard. You just drove the car until, well, it broke down on the side of the road – and trust me I got more than my share of that back in “the old days”. But today’s cars, especially hybrid versions, are fine-tuned machines with computer controls and lots of whirlygigs that make sure I brake to a stop faster, I don’t get as injured in a crash, I get way better fuel mileage and so on. Yes, I probably still could go it old school and drive like a cowboy of days gone by and ignore the dashboard, but at what cost
What’s the cost of breaking down on the way to the airport and missing that flight to give a presentation on the other side of the country? What’s the cost of an inefficient engine burning more expensive fuel? What’s the cost of me flying through the windshield because my airbag system is turned off because of a malfunction or my ABS breaks are disengaged? You get the picture.
So what’s the cost of a brand driving it “old school” in today’s high speed, quick to react, snowballing-crises-friendly, twisty-turny social media world that we all live in today? This isn’t the 1978 Delta 88 world of our youth.
What dashboard indicators should brands be paying more attention to today?
Tags: measurementmonitoring socialmedia