January 7, 2009
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Driving old school & ignoring the dashboard?

By David Alston
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in social media
one hour payday loans

Civic Dashboard

So I took my 2003 Civic Hybrid into the shop this morning because the indicators on the dashboard were lighting up like a Christmas tree.  It started with the DRL indicator, then came the SRS one, then Maintenance Required then yesterday, the engine light.  Ugh, this will no doubt mean money out of my pocket today.

But it got me thinking.  What if I just ignored the dashboard.  I mean, yes the indicators are on but the car sounds fine to me.  In the old days (yeah, when I drove a 1978 Delta 88 to university) there wasn’t a collage of sensors on the dashboard.  You just drove the car until, well, it broke down on the side of the road – and trust me I got more than my share of that back in “the old days”.  But today’s cars, especially hybrid versions, are fine-tuned machines with computer controls and lots of whirlygigs that make sure I brake to a stop faster, I don’t get as injured in a crash,  I get way better fuel mileage and so on.  Yes, I probably still could go it old school and drive like a cowboy of days gone by and ignore the dashboard, but at what cost

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?

What’s the cost of breaking down on the way to the airport and missing that flight to give a presentation on the other side of the country?  What’s the cost of an inefficient engine burning more expensive fuel?  What’s the cost of me flying through the windshield because my airbag system is turned off because of a malfunction or my ABS breaks are disengaged?  You get the picture.

Image credit - Forwardlookguy via flickr

So what’s the cost of a brand driving it “old school” in today’s high speed, quick to react, snowballing-crises-friendly,  twisty-turny social media world that we all live in today?  This isn’t the 1978 Delta 88 world of our youth.

What dashboard indicators should brands be paying more attention to today?

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  • kayla
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    Very nice blog site. I look forward to coming back and reading more.

  • Ari Herzog
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    Automobile dashboards include speedometers because of laws that suggest safe driving speeds.

    I don't need to look at my speedometer when driving in my neighborhood or coasting down a hill. I recognize a safe speed for that condition, having nothing to do with the posted speed limit signs or the radar-patrolling police.

    What if speed limit laws and their signs were removed? Do you truly think you would drive faster? Of course not. You would still drive slow down a hill, cautious when approaching sidewalks, and careful when passing.

    Sometimes, David, the dashboard creates a control that is not necessary. Human intuition is safer.

  • David Alston
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    LOL, good one my friend.

  • buKit
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    Well I think it goes without saying, but they need to be on the lookout for guys who jump on twitter when they have a bad uhaul experience.

    :)

    -b

  • David Alston
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    Ah Rich, you've always been a man who loves livin' on the edge :)

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