I don’t think I could ever go back to old-skool-marketing (OSM). No dice. So why would I say this? Well, here are five reasons I can think of:
1) Relationships – Community building means connecting with people, be they customers, prospects, fans, advocates, partners, influencers, you name it. Unlike OSM you don’t have a wall between [...]
Tags: advertising, community, marketing, socialmedia
