In the past your audience was a collection of single entities – segmented into target markets of your desire, seemingly group under your definition and under your infinite control. Every now and then you would turn on your ‘brand’ ship’s loudspeaker and yell out your commands. You would expect people to then execute your ‘purchase’ [...]
Tags: brand, community, socialmedia
Remember when you were a kid? Remember how sounds seemed crisper, colors more vibrant, everything seemed new? We were like a sponge, absorbing everything around us. We had no missions and visions, goals and objectives, strategies and tactics. We just were. We were without “ego”. So this got me thinking….
At the risk of getting all [...]
Tags: brand, community, socialmedia, strategy
(photo taken at MarketingProf’s Digital Mixer – and yes, Amber will kill me for using this pic)
There is a term that I’ve been throwing around a lot lately – “becoming an unmasked brand”. Basically, I’m referring to the process of putting real faces to the brands we know and love – the people that [...]
Tags: brand, humanizing, people, socialmedia
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