Customers have always talked amongst each other since the dawn of time. But since the advent of social media the ease at which they can share has dramatically changed. Customers are now publishers. Customers not only consume traditional media but content from social media as well. What customers want and expect from companies has changed. [...]
Tags: community, customer service, social phone
In the past your audience was a collection of single entities – segmented into target markets of your desire, seemingly group under your definition and under your infinite control. Every now and then you would turn on your ‘brand’ ship’s loudspeaker and yell out your commands. You would expect people to then execute your ‘purchase’ [...]
Tags: brand, community, socialmedia
Rachel Happe just wrote a great post Community is a Management Approach, not Just a Role. It was partially based on some of the passionate discussion we had on the topic earlier in December when a bunch of us gottogether in Boston. It’s something I’m very passionate about so I thought I would expand on [...]
Remember when you were a kid? Remember how sounds seemed crisper, colors more vibrant, everything seemed new? We were like a sponge, absorbing everything around us. We had no missions and visions, goals and objectives, strategies and tactics. We just were. We were without “ego”. So this got me thinking….
At the risk of getting all [...]
Tags: brand, community, socialmedia, strategy
I don’t think I could ever go back to old-skool-marketing (OSM). No dice. So why would I say this? Well, here are five reasons I can think of:
1) Relationships – Community building means connecting with people, be they customers, prospects, fans, advocates, partners, influencers, you name it. Unlike OSM you don’t have a wall between [...]
Tags: advertising, community, marketing, socialmedia
I saw Slumdog Millionaire last night at the theatre and I loved it. Not many movies move me but it did and I couldn’t wait to tweet praises for it. And I did.
I had left the theatre with a new appreciation for the conditions people are living in in India – appalling conditions – in [...]
Tags: community, movement, movie, socialmedia, socialresponsibility
Twitter has a lot of great attributes however the one I love the best in the ability for every single person to build their own personalized “birds of a feather” network. What am I talking about? Well, Twitter has people from all walks of life, all ages, all types of careers, and all types of [...]
Tags: community, socialmedia, twitter
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