Rachel Happe just wrote a great post Community is a Management Approach, not Just a Role. It was partially based on some of the passionate discussion we had on the topic earlier in December when a bunch of us gottogether in Boston. It’s something I’m very passionate about so I thought I would expand on [...]
Posts Tagged ‘marketing’
June 4, 2009
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Top 5 reasons online community building trumps old-skool-marketing
By David Alston in social mediaI don’t think I could ever go back to old-skool-marketing (OSM). No dice. So why would I say this? Well, here are five reasons I can think of:
1) Relationships – Community building means connecting with people, be they customers, prospects, fans, advocates, partners, influencers, you name it. Unlike OSM you don’t have a wall between [...]
Tags: advertising, community, marketing, socialmedia
March 27, 2009
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Marketers are farmers. Increasing yield is not just buying more land & spreading more seeds.
By David Alston in social mediaI’ve often wondered why marketing the social media way just feels so natural. Maybe its rooted (sorry, no pun intended) in my growing up on a farm in New Brunswick. Maybe it’s the garden I used to grow each year as a kid for a vegetable competition in the county fair in the Fall. Or [...]
