In the past your audience was a collection of single entities – segmented into target markets of your desire, seemingly group under your definition and under your infinite control. Every now and then you would turn on your ‘brand’ ship’s loudspeaker and yell out your commands. You would expect people to then execute your ‘purchase’ [...]
Tags: brand, community, socialmedia
Yeah, sounds silly that I would even say this doesn’t it? But a million times a day older generations continue to try to communicate with younger generations on channels they feel comfortable with and wonder why they don’t get a response in a timely manner, if ever. Let’s take a look at some recent channel [...]
Tags: communications, socialmedia, youth
Remember when you were a kid? Remember how sounds seemed crisper, colors more vibrant, everything seemed new? We were like a sponge, absorbing everything around us. We had no missions and visions, goals and objectives, strategies and tactics. We just were. We were without “ego”. So this got me thinking….
At the risk of getting all [...]
Tags: brand, community, socialmedia, strategy
Ok, one of my favorite episodes of The Flintstones is where Fred fills in for look-alike and wealthy business tycoon, J.L. Gotrocks. The episode has a famous scene where Fred is answering multiple phones frantically saying three lines – “Whose baby is that?”, “What’s your angle?” and “I’ll buy that.” It was a classic scene [...]
Tags: socialmedia, timemanagement
I don’t think I could ever go back to old-skool-marketing (OSM). No dice. So why would I say this? Well, here are five reasons I can think of:
1) Relationships – Community building means connecting with people, be they customers, prospects, fans, advocates, partners, influencers, you name it. Unlike OSM you don’t have a wall between [...]
Tags: advertising, community, marketing, socialmedia
I saw Slumdog Millionaire last night at the theatre and I loved it. Not many movies move me but it did and I couldn’t wait to tweet praises for it. And I did.
I had left the theatre with a new appreciation for the conditions people are living in in India – appalling conditions – in [...]
Tags: community, movement, movie, socialmedia, socialresponsibility
(photo taken at MarketingProf’s Digital Mixer – and yes, Amber will kill me for using this pic)
There is a term that I’ve been throwing around a lot lately – “becoming an unmasked brand”. Basically, I’m referring to the process of putting real faces to the brands we know and love – the people that [...]
Tags: brand, humanizing, people, socialmedia
Twitter has a lot of great attributes however the one I love the best in the ability for every single person to build their own personalized “birds of a feather” network. What am I talking about? Well, Twitter has people from all walks of life, all ages, all types of careers, and all types of [...]
Tags: community, socialmedia, twitter
Ok is it just me or is “working” totally different than it was just 2 years ago.
What’s a phone? The fact that my iPhone has a “phone application” amongst all of the other 50 apps probably says it all. But seriously folks, who actually uses a phone anymore. I just mentioned yesterday on UserFriendThinking, a [...]
Tags: culture, socialmedia, timemanagement
So, waiting in the dentist’s office this morning I caught a CBC Nature of Things show on the new hydrogen powered cars. Then, when I cracked open my local paper’s business section I saw a great article on how BuildDirect has built its successful supplies business with social media at the core. So a couple [...]
Tags: culture, socialmedia
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