Rachel Happe just wrote a great post Community is a Management Approach, not Just a Role. It was partially based on some of the passionate discussion we had on the topic earlier in December when a bunch of us gottogether in Boston. It’s something I’m very passionate about so I thought I would expand on [...]
Posts Tagged ‘strategy’
November 16, 2009
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Start-up culture and all that Jazz
By David Alston in social mediaI had an opportunity to explain start-up culture to a friend tonight. And being one to never shy away from an analogy…
Joining a start-up is like joining a jazz trio for daily jam sessions.
(Image Credit – Fixed Image via Flickr)
So what’s a jazz jam session like? I think of a bunch of deeply talented [...]
Tags: culture, employment, startup, strategy
September 19, 2009
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Becoming Brand Aware
By David Alston in social mediaRemember when you were a kid? Remember how sounds seemed crisper, colors more vibrant, everything seemed new? We were like a sponge, absorbing everything around us. We had no missions and visions, goals and objectives, strategies and tactics. We just were. We were without “ego”. So this got me thinking….
At the risk of getting all [...]
Tags: brand, community, socialmedia, strategy
