Be very honest to your customers
If there is one thing that will help you lose customers pretty much immediately is if you are being dishonest with them. If you want to turn users into customers and grow your sales, then your ecommerce website design needs to include all of the necessary information about your products. This means that your need to be honest about the prices, the shipping costs, the size of the products, the materials of which they are made off and so on. When you have an online business, honesty is definitely the best policy.